What is GROOM Compass?
GROOM Compass is a technology assessment for independent hotels. By analysing your property's website and your answers to a focused questionnaire, it evaluates your digital maturity across 8 pillars and delivers a personalised report with your action priorities.
Complete audit in about 10 minutes
Enter your hotel's URL, answer the questionnaire and receive an overall score with a detailed analysis of your technology stack.
Independent hotels
Unlike generic tools, GROOM Compass is designed specifically for independent hotels, guest houses and tourism properties.
Score and benchmark
Compare your digital maturity with the benchmark and identify the pillars that have the greatest impact on performance.
Prioritised recommendations
Receive a 30/60/90-day roadmap based on your most critical gaps and the estimated gains for each project.
Transparent methodology
Every figure in the report is explained: data source, estimate limitations and supporting evidence. The methodology is public and versioned.
For consultants
For digital transformation consultants, GROOM Compass provides a clear framework to audit hotel clients and structure priority recommendations.
How does it work?
The scan and stack validation are free, with no bank card. Payment then unlocks the complete questionnaire and report.
- 1Website scan. Automatic detection of visible technologies.
- 2Technology validation. Confirm or complete the tools detected.
- 3Hotel profile. Size, positioning and revenue mix.
- 4Your stack overview. Detected tools and 3 quick wins, with no commitment.
- 5Account creation + payment. One-off €249 payment excluding VAT through Mollie, 14-day guarantee.
- 6In-depth questionnaire. Complete audit in about 10 minutes, tailored to your profile.
- 7Score + benchmark. Precise score out of 100 and market comparison.
- 8Complete report. 3 quantified priorities and 5 quick wins, 30/60/90-day roadmap, shareable PDF. A 45-minute video call with a GROOM consultant, included in your audit. Schedule it within 60 days of payment. The €249 excluding VAT is fully deducted from any GROOM assignment signed within 60 days of your audit.
One-off payment through Mollie · no subscription · 14-day guarantee · immediate access.
At the end of the free pre-assessment, you decide whether to unlock the full audit. No obligation, subscription or commitment.