Your hotel has a soul. Your technology should serve it.
GROOM Consulting is the consulting firm dedicated to independent hotels. We combine field expertise and mastery of hospitality technology to help you take back control of your daily operations, your revenue and your distribution.
The full audit is run by consultants, not by a machine: the debrief is a video call with a human.
Less time on admin, more time for your guests
Total independence
No commission or affiliation with software vendors: we recommend what serves your hotel, not what suits us.
Humans, from the field
Every audit is run and debriefed by a consultant who knows hotel operations, not by an algorithm alone.
Targeted engagements
Tailored to your property, your market and your teams. No copy-paste method.
Four levers for an independent hotel
Clear, measurable results: digitalise operations, grow revenue, develop sales, train your teams.
Digitalisation
From auditing your existing stack to choosing the right PMS and its integrations: booking engine, channel manager, payments, automation. We scope, deploy and connect every brick.
Revenue management
No more gut-feel pricing: a real yield logic driven by data and your comp set, and a rebalanced channel mix to reduce OTA dependency and win back direct bookings.
Sales development
Prospecting, corporate and MICE development, making the most of your meeting and event spaces: we activate the revenue levers you have no time to run. You stay in charge, we become your sales force.
Training and support
A well-installed tool is not enough: we train your teams and provide continuous support so results last long after go-live.
Where to start
GROOM Compass: the entry point
Compass is GROOM Consulting's digital audit tool. A free 30-second scan reveals the state of your technology stack, then the full audit goes deeper into every pillar with a consultant: detailed score, costed action plan and a 45-minute video debrief, delivered by a human.
- Free 30-second scan, no sign-up
- Full audit run and debriefed by a consultant
- Prioritised, costed action plan
Shall we have a coffee?
Tell us about your property and your daily pain points. We will honestly tell you where to start, and whether we are the right people to help.