GROOM Consulting assignments

Case studies

Real assignments carried out by GROOM Consulting with independent hotels: the starting point, what we changed and the measured results.

Each case is published only with the written consent of the hotel concerned. Figures are those reported by the property.

Our first case studies are on their way

We are finalising approval of our case studies with the hotels we support. Meanwhile, see what a full report looks like or talk directly with a Groomer about assignments similar to yours.

How a GROOM assignment works

  1. 01

    Diagnosis

    Compass scan and full audit: where your direct bookings and margin are leaking.

  2. 02

    Prioritisation

    3 quantified priorities and a 30, 60 and 90 day action plan suited to your team.

  3. 03

    Implementation

    Tool selection, vendor negotiation, configuration and team training.

  4. 04

    Measurement

    Tracking the indicators agreed at the start: direct share, conversion, time saved.

Types of documented assignments

  • PMS change or optimisation
  • Booking engine and website conversion
  • Revenue management and pricing
  • Guest journey and guest app
  • Payments and fee reduction
  • Automating repetitive tasks

Your hotel could be the next case study

Start with a free 30-second scan, or talk it through with a Groomer.